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 This Privacy Policy describes how yasemia.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify. 

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers [INSERT ANY OTHER PAYMENT TYPES ACCEPTED]), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, our sales channels, our payment gateways & our shipping and fulfillment apps. 

Customer support information

  • Examples of Personal Information collected: [MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEEDED]
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

 

The Site is not intended for individuals under the age of 16 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  •  We use Google Analytics to help us understand how our customers use our site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  •  We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use the visitor 'action pixels' from Facebook inc. - Facebook Pixel in order to track visitor's behaviour and retargeting adevertisement. (1 Hacker Way, Menio Park, CA94025, USA or, if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ('Facebook'). on our website. This allow user behaviour to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The date collected in this way is anonymous to us, i.e. we do not see the personal data or individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook's Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. The legal basis for the use of this service is Art, 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of diplaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads. Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation.


For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

  • We use a technology service called Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices, their IP address which is captured and stored only in anonymized form, device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language used to display our website. Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor Yasèmia will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

 

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below hello

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Privacy and Protection of personal data

Third-party personal data processors

We use a number of third parties to process personal data for us. These Third-party personal data processors have been carefully selected to comply with the legislation mentioned in this document.

Please beware though that certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

 Relevant legislation

Along with our company’s internal IT systems, this site is designed to comply with the following laws/regulations regarding the protection of user’s personal data:

EU Data Protection Directive (DPD of year 1995)

Regulation on general EU data protection (GDPR of year 2018)

Personal information collected by this site and why we collect it

This site collects and uses personal information for the following reasons:

Website traffic monitoring

Like most sites, this site uses Google Analytics (GA) to track user activity. We use this data to determine the number of our site visitors to better understand how they find and use our web pages. Although GA records data such as your geographic location, your device, your web browser, and your operating system, none of this information identify you to us. GA also records your computer’s IP address, which could be used to identify you, but Google does not provide access to it. We believe that Google is a third data processor that is compliant with the requirements of European legislation.

 Contact forms and e-mail links

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

If you choose to contact us using a contact form or an email link, none of the data you provide will be stored to our site or transferred or processed by any third party data processor as defined below in the section «Our third-party data processors». Instead, these data will be sent to us via an SMTP protocol (Simple Mail Transfer Protocol). Our SMTP servers are protected by a TLS security protocol (also known as SSL), meaning that email content is encrypted before being sent over the Internet. The content of the email is decrypted by our local computers and devices.

If you choose to subscribe in our newsletter, the email address you submit will be forwarded to Seguno which manages our e-mail marketing services. Seguno is a third-party data processor (see «Our third-party data processors» below). Your e-mail address will not be stored in any of our databases. Your e-mail address will remain in the Seguno database for as long as we continue to use our e-mail marketing services or until you explicitly request to be removed from the mailing list. You can do, using the delete link contained in all the email newsletters we send you. As long as your e-mail address remains in the Seguno database, you will receive periodic e-mail newsletters from us.

 About Cookies

What is a cookie?

The term «cookie» refers to a small data file consisting solely of a set of text information that the site transmits to the web browser on your computer’s hard disk, either temporarily throughout your visit , or sometimes for longer periods, depending on the type of cookie. Cookies perform different operations (for example, you are distinguished from other site’s visitors or remember certain info for you like your preferences) and are used by most websites to improve your user experience.
Each cookie is unique to your browser and contains some anonymous information. A cookie typically contains the name of the cookie field, the cookie’s lifetime, and a value (usually in the form of a randomly generated unique number).

 Types of cookies

The basic types of cookies are described below

 Session cookies

These are temporary cookies that remain in the cookie file of your device’s browser only during your visit and are deleted when you close the browser.

 Persistent cookies

These remain in the cookie file of your device’s browser even after the browser closes, sometimes for one year or more (the exact length of stay depends on the lifetime of each cookie). Permanent cookies are used when the site administrator may need to know who you are for more than one visit (e.g., to remember your username or your site configuration preferences).

 First-party cookies

These are cookies installed on your browser and/or hard drive of your device from the site you are visiting. This includes assigning a unique ID to you, in order to monitor your site navigation. Site creators often use first-party cookies to handle visits and for identification purposes.

 Third-party cookies

These are cookies used by third parties, such as social networks to track your visits to the various sites they advertise. The site administrator has no control over these third-party cookies.

 Cookies on this site and how to manage them

On this site, we use cookies to improve your user experience. Site functionality will be significantly affected if you disable or disagree with the use of cookies. 
See the following information about the third-party cookies we use on this site, including how to disable them and the effect of disabling on the site’s functionality. If you need any help on how to manage certain types of cookies, including how to check or delete them, please visit www.aboutcookies.org.

 Google Analytics cookies

Google Analytics cookies are performance analytics/logging cookies that allow us to collect anonymous information about how visitors use our site. These cookies can inform us on how many visitors use the site, the visit’s time and duration, and also provide information on how visitors navigate across the site. This information helps us improve the way our site works. They are anonymous information and do not contain personal information.
The information collected by the Google Analytics cookies about our site is transferred and stored on Google’s servers in accordance with Google’s privacy policy.
For more information on Google Analytics, please visit https://support.google.com/analytics/answer/6004245
You can disable Google Analytics tracking by visting https://tools.go ogle.com/dlpa ge/gaoptout?hl =en=GB
If you disable these cookies, your activity will not be counted or used in the statistics we collect to improve the services we provide through this site. Website functionality will not be affected.

 Video providers cookies

Video providers can place cookies on your device if you watch their video on our site. 
If you disable these cookies you may not be able to see the embedded videos on our site.

 Social Networks cookies

Third-party social networks can place cookies on your device if you choose to share a web page of our site with another third-party Social Network site, by clicking on one of the «share» buttons. 
If you disable these cookies, you will not be able to share any of our content with third-party social networks

Data breaches

For any of your personal information stored in our database, all necessary action will be taken to be secure as possible.
We will report any unlawful violation of our database or any third party data processing database to all relevant stakeholders as well as authorities within 72 hours of the violation, if it is obvious that the personal data stored in recognizable form, have been stolen.

 Data Protection Officer

The data protection officer (DPO) of this site is: «Yasèmia».

How is Personally Identifiable Information stored?

Personally Identifiable Information collected by Yasèmia is securely stored and is not accessible to third parties or employees of Yasèmia except for use as indicated above.

 

What choices are available to Visitors regarding collection, use and distribution of the information?

Visitors and Authorized Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us at

How does Yasèmia use login information?

 Yasèmia uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user’s movement and use, and gather broad demographic information.

How does the Site keep Personally Identifiable Information secure?

All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.

What happens if the Privacy Policy Changes?

We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.

Links:

https://yasemia.com contains links to other web sites. Please note that when you click on one of these links, you are moving to another web site. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.

Facebook Share official buttons

We embed a Facebook widget to allow you to see number of likes/shares/recommends and “like/share/recommend” our webpages. This widget may collect your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the widget, including correlating your Facebook account with whatever action you take within the widget (such as “liking/sharing/recommending” our webpage), if you are logged in to Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy: https://www.facebook.com/about/privacy/update

Twitter Tweet official button

We use a Twitter Tweet widget at our website. As a result, our website makes requests to Twitter’s servers for you to be able to tweet our webpages using your Twitter account. These requests make your IP address visible to Twitter, who may use it in accordance with their data privacy policy: https://twitter.com/en/privacy#update

Pinterest Save official button

We use Pinterest Save widget at our website to allow you to pin images to Pinterest from our webpages. These requests may track your IP address in accordance with their data privacy policy: https://policy.pinterest.com/en/privacy-policy

Title 17 USC §512(f) provides civil damage penalties, including costs and attorney fees, against any person who knowingly and materially misrepresents certain information in a notification of infringement under 17 USC §512(c)(3).

Send all takedown notices through our Contact page. Please send by email for prompt attention to hello@yasemia.com

Repeat Infringer Policy

We take copyright infringement very seriously. Pursuant to the repeat infringer policy requirements of the Digital Millennium Copyright Act, we maintain a list of DMCA notices from copyright holders and make a good faith effort to identify any repeat infringers. Those that violate our internal repeat infringer policy will have their accounts terminated.

Modifications

We reserve the right to modify the contents of this page and its policy for handling DMCA claims at any time for any reason. You are encouraged to check back to review this policy frequently for any change

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@yasemia.com. 

Last updated: 03.10.2020

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://www.ldi.nrw.de/

 

 

 

 

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